If there is one thing that the Amanda Trujillo story has done, it’s proven that nurses combined with social media are a force to be reckoned with. Nurses have heard Amanda’s story and it reminds us of so many of our own stories. And were mad about it.
We’re mad because we are tried of not being treated as valuable team members. We’re mad because these sort of issues prevent patients from getting the best healthcare with the best patient education. We’re mad because we are educated and trained professionals who should be allowed to practice to full extent our our license without the fear of retaliation. We’re mad because one of our teammates in the patient care ball field was penalized by an unfair umpire and no one is holding them accountable.
We’re asking questions and they aren’t being answered. Nurse bloggers and tweeters are using their social media presence to advocate for nurses and patients and desperately seeking accountability from the likes of Banner Health, the Arizona Nurses Association, and the Arizona Board of Nursing.
But they are not responding appropriately.
If you’ve done nothing wrong, then you have nothing to hide. You wouldn’t be avoiding the criticism and choosing to not respond to the questions you are being asked on facebook and twitter. Disabling your comments and making statements about the purpose of your facebook wall is arrogant and disrespectful to those of us who want you to acknowledge, apologize, and imporve.
Social Media is a Powerful Tool
Social media is a powerful tool that the public and professionals alike have embraced. Its is not going away and healthcare continues to shy from that amazing power it has available. Just like any great power, with it comes responsibility and this power can be used for good or evil.
The Social Media Teenager
Just like any juvenile, there are potentials from success and failures. There are potentials for attention seeking behaviors in either the positive or negative light. Depending on the feedback they get, will often determine the type of behavior they express.
Our healthcare social media teenager has the potential to go in one of many directions right now.
There is such huge potential that exist. There is such a great power and vigor that could be molded and manipulated. You see, there’s something amazing and wonderful hidden. It’s waiting to be guided and lead in the right direction to make a positive impact on the world. You can see a slight glimmer of greatness. A glint of hope and excitement.
You can see it. It’s in there. It could be something beautiful for your and your healthcare organization.
But social media scares you and your hospital.
Social Media can do Bad Things
Social media has the potential to do very very bad things to you and your livelihood. So instead of trying to mold a help your social media teenager grow, you lock them up in a closet. You put them in social prison. You tell them not to speak, even when spoken to. You take away their confidence and steal the joy out of their existence and their purpose. You make them bitter and jaded. You make them question everything they hold dear and it starts to eat at social media.
You do this by being a healthcare organization that doesn’t respond to public criticisms via social media. You don’t answer or acknowledge tweets directly. You choose not to engage your customers, your patients, or your employees.
Social Media Responds
Social media is now transforming.
It’s turning against you.
You tried to snub out it’s bright beautiful light in a social prison and it’s pretty upset about that.
So What Now?
We’ll now you’ve gotten yourself a hardened social media criminal.
You tried to keep social media locked up when they had not committed any crimes. You tried to put out it’s light because you didn’t know how to handle the fire. You tried to silence the masses with your own silence and you are soon going to find out that it’s the worse thing you could have possible done.
In your efforts to handle social media by practicing avoidance and refusing to engage, you’ve given it’ all the ammunition it needs to be your downfall. You’ve pissed social media off and it and it wants revenge.
You Could Have Been a Social Media Contender
You had the potential to create a beautiful thing with your social media presence. You could have been a real advocate for patients, healthcare, and human rights. You could used social media as a tool for good. You could have been a social media contender.
But you choose to avoid it. You tried to put out it’s light. You thought you knew this game of public relations, but you were wrong.
Don’t Be Banner Health
Banner Health are a prime example of what not to do in social media as healthcare organization.
Their refusal to directly acknowledge any tweets, messages, or comments basically stamps a guilty verdict right across their foreheads. If they were honest and transparent in their organization they would have nothing to hide and no reason to not respond to the countless social media outreaches that have been made.
Their minimal comments on the Amanda Trujillo cases speak volumes about their fear of social media.
Since Banner Health obvious are unaware of the proper standards for social media in healthcare, I’ll take a moment to outline just a few pointers. Feel free to take these Banner, and use them to shape your online presence.
Dos and Don’ts of Healthcare Social Media
- You don’t ignore your social media criticisms.
- You don’t censor your social media profiles at the first hint of questions to your organization.
- You do embrace dialogue and feedback.
- You do engage your customers, your audience, your patients, and our employees.
- And you certainly don’t ignore passionate and active nurse bloggers and advocates.
There are also about a billion and one websites that can give you some help in this area. And here are a few books that you might want to pick up from Amazon as well:
- Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
- Social Media in Healthcare: Connect, Communicate and Collaborate
- Social Media Marketing For Dummies
- The Nurse’s Social Media Advantage
More on Amanda Trujillo: Every Nurse’s Fight
Find out more about Amanda Trujillo, registered nurse fired by Banner Health of Arizona after providing patient education about hospice and end of life. This rabbit hole is deep and we’re pretty sure we’ve only just stepped inside the foyer. Join us as we NurseUp for Amanda Trujillo. More on How to Support Amanda Trujillo.
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