10 Things A Healthcare Blogger Can Learn at Blog World Expo

Attending blogging and social media conferences are an empowering and exciting experience. There are so many opportunities to learn from energetic speakers on a variety of topics that can enhance your blogging knowledge of experience. They are also a fantastic opportunity to connect to the humans behind the blogs. There is a chance to put the social back into social media and build the relationships you began online.

Blog World Expo has been fantastic, eye-opening, and even a bit nerdy nurse ego-stroking (we all need it every now and then). My first experience gave me many opportunities to learn and grow as a healthcare blogger, a nurse, and a person. Because I’m all about sharing, and also because I have real difficulty keeping anything to myself, I’d like to share with you:

10 Things a Healthcare Blogger Can Learn at Blog World Expo:

  1. We are ALL Patients. No matter if you are a patient blogger, doctor blogger, nurse blogger, insurance blogger, pharmacist blogger, or any other healthcare blogger, in the end, we are all patients.
    muppets statler and waldorf : Emergiblog and Nurse Ratched's Place

    Nurse Ratched's Place and Emergiblog

  2. The bloggers who stay at this the longest, and get the most out of the experience don’t get wrapped up with the technical and analytical side of things. They don’t chase after the latest plugins, latest themes, coolest widgets, or newest influence measuring site. They BLOG. They blog passionately, thoughtfully, tirelessly, and with great focus and care for “the words they put on the internet” (as my charming husband refers to end result of blogging). This is likely why they’ve stayed at it so long. They don’t have to spend 2 hours fixing the blog they broke while trying to make something better (or in my case, make HealthcareBloggers.com a functional social site to connect healthcare bloggers and social media personalities).
  3. There is a place for everyone in blogging. There is someone just like you, searching from someone just like you on google right this very moment. Make a blog so they do not feel alone! When they go-a-googling don’t you want them to find someone they can trust, someone they can relate to, someone as awesome as you?
  4. Storytelling is more powerful than raw data and boring facts. While it is always important to attempt to cite your sources and back up your opinions with real facts, it’s usually not the most captivating read if every other line has a reference. As Emergiblog stated beautifully “A Blog is not in APA.”
  5. Positivity and empowerment has a much greater impact and longer lasting over being bitter, cynical, or perhaps evening frightening. Promote your desires, your knowledge, and your passion through positive messages and energy. I have a great story about toes falling off that I have often used for Diabetes care and smoking cessation, but Six Until Me made a very good point about how much more of an impact a positive example of good healthcare can be for a patient battling a chronic illness.
  6. Healthcare can learn a lot about embracing and using social media by looking at other companies. Ford is a wonderful example of embracing the human experience when it comes to their product and we need to take a step back and use every healthcare encounter as an opportuntiy to remember “it’s about the patient.” It’s far time we got over the “I’m here to save your butt, not kiss it” mentality, and start showing how much we care. I know we care. I’m sure we show it, most of the time, but I think we often get consumed with tasks and forget that it’s about a person.
    scott monty head of ford social media
  7. Inclusive social media policies (rather than exclusive), like the one that Ford has created, are a better approach to social media in healthcare than the current ignorance that mean healthcare organizations demonstrate.
    izea sponsored tweets social spark

    When Social Media has a REAL face

  8. Internet giants like Izea (the folks who do Sponsored Tweets and Social Spark) are actually really interested in your feedback. There are real people behind the scenes of those websites that actually make the products work who are totally friendly and approachable.
  9. In order to get the best healthcare content available to be seen by more people, we all need to be more proactive about linking our fellow healthcare bloggers.  Here are a few Bloggers you can get started with: Emergiblog, Nurse Ratched’s Place, The Nursing Show, Six Until Me, Chronic Babe, Endogoddess, Overflowing Brain, Chef MD MedGadget, iMedicalApps and Medicast.
  10. Comment on other blogs, speak your mind, speak the truth,be respectful, and be grateful they are creating good content. A simple comment on another nurse blogger’s Blog World Expo post is what created a scholarship opportunity for me to be able to attend blog world. We are not in competition. We are in collaboration. Share with the world and be sure to acknowledge and encourage your fellow healthcare bloggers who are sharing with you.

While I’m sure I could fill an entire blog with things I learned at Blog World Expo, these are a few gems to get you started. Look forward to many more insights from the event. I also intend to share more with you as I attend virtual sessions and share what I learn from them with you, dear blogosphere. Yep, because I love you that much!

A humongous, explosive, reach for the star, over the fence, world series kind of thank you goes to Johnson & Johnson for making my nerdy nursing little dreams come true and being the sponsor that funded my scholarship to blog world and the social health track. I cannot begin to express how thankful I am to you and all involved for giving me this life-changing experience.


  1. says

    Thanks for the post! It was nice to meet you at the BWELA party Thursday night when we sat with @CoupleDumb (even though it was hard to hear!). I appreciate the list of names of other health bloggers and will definitely start following them.

  2. says

    So we meet again! Nice wrap up and great advice to all bloggers. Storytelling, positivity, and collaboration are key for me. Props to Johnson and Johnson for helping dreams come true. Hopefully I get to see you and the great Dr. Dean next year! :)

  3. says

    Thank you so much for writing about BlogWorld!! I’m really glad to hear that you had a good time at the conference. :) Sorry we didn’t get to cross paths! Hopefully we can meet up next time!

  4. says

    Once again, a great post! As a fellow nurse blogger, I like the idea of collaborating rather than competing because we all have something to say and there’s room for everyone. So when are you available for an interview? I would love to send you some questions and post your answers on my blog.
    Have a Great Day!

    • says

      thank you!

      Whenever you’d like. If you want to do Skype or something like that I’ll just have to make sure my husband has on pants… I can’t guarantee that for the toddler in the house.
      But if you want to email me, we can do that as well.
      Whatever is clever!

  5. says

    Good review. Having done a biweekly review of nurse blogs for over a year it is amazing to see them rise and fall.

    I second your thoughts on story telling, being mostly positive, but always honest, and passionate as great blogging traits. But mostly don’t bore the hell out of me…

    I will do my best to be there next year, though I’m not sure I’m considered healthcare….

    • says

      The nice thing about blogworld is there is a place for everyone. I totally was chatting it up with a personal finance blogger. I asked him if he’d heard of you, and he had!
      The fact that they have a social health track is something I found unique. There are tons of other sessions that are helpful in blogging.

  6. says

    Thanks for the info you have shared this far. Now to put that info into action! I love the idea of promoting your passion to empower others! I am definitely going to check out the blog links you provided.

  7. says

    Thanks for the encouraging post, your title caught my attention to give it a look, your content kept me interested. I like the idea of keeping posts positive.

    • says

      Well that is just awesome!
      I’ve fufilled my blogging goals if I got you here and then got you to stay!

      Nobody likes a negative Nancy. A rant is a good read every now and again, but we have to look to promote the greater good, IMHO.

  8. says

    Am I Statler or am I Waldorf? 😀
    Great post and great hanging out at BWE – I just may try a few of those new fangled thing-a-ma-bobs, too! 😀

  9. says

    I like this post a lot and thanks for the tips and links to other health blogs. I will definitely check them out. Thanks for sharing the tips that you picked up! Sounds like you had a great experience.

    • says

      It was awesome!

      If you can make it next year, you wont regret it!

      The benefit of linking other bloggers is that we give each other an increased authority and voice. Google with rank us higher because of this and the “cream will rise to the top”.


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