10 Tips For Blogging Success as a Healthcare Professional

 

As a healthcare provider who wants to blog, you have these!

I received a very flattering email from an aspiring blogger who fancied me as “whimsical” a little while back. They actually wanted my advice about starting a blog as a healthcare professional. Of course, in my usual rambling style, they got a short novel for their answer. Since I had already written it out and everything and I do enjoy sharing things I have learned with others, I decided I would go ahead and wrote a post detailing some of the things I’ve learned after over a year of blogging as a nurse.

A few things that I think has made my experience with blogging more fulfilling and have increased my reach, and consequently expanded the impact of my voice in the blogosphere:

  1. Content – Lots of its, and good SEO optimization. Half my traffic is from google. Actually probably 1/4 of it comes from one topic “lateral violence” or “bullying in nursing” or some form of that phrase,and I have less than 10 post out of nearly 200 that deal with that subject…. it’s sad that people google that at all, but writing about topics that people face but don’t talk about, especially personal experiences, are what readers are looking for. They are looking to see they are not alone in what they face. They want a connection. Give yourself to your readers, be professional, but personal and treat your blog like your child and not like a job. You’ll enjoy it more and it will show in your writing.
  2. Tweet! – engaging in conversation with tweeters, not just tweeting blog updates or personal musings. 
  3. Comment- find other doctors and healthcare bloggers, comment on their blog. Hopefully they’ll return the favor, your content may even inspire them to post, and they will link back to you. This is GREAT for google hits, and sends others to your blog. – other bloggers are going to be your biggest allies in spreading the word about your blog. Make yourself known, do a little ego stroking by commenting and spreading their content, (remember to include “via @theirtwittername” when you share, so they’ll see it, and they’ll likely come and read your blog and return the favor. IT’s like the unwritten blogger code… and now that I’ve written in down, well I may be forced to turn in my copy of WordPress and be banned from my WYSIWYG editor… gah. I hope you are worth it! :)
  4. Guest post on other blogs (like KevinMD.com). At first you’ll be doing this for free, but after a while you may be approached to write for blogs on a paid basis. I had to pick my jaw up off the floor when someone offered to pay me to write for them. If you don’t do this at least comment on other blogs a lot. (But only thoughtful, meaningful, and relevant comments!)
  5. If you’re on linked in, and use groups, manually type out your fill url at the end of every post. I do this: Brittney – The Nerdy Nurse – http://www.thenerdynurse.com (I get more traffic from that than I would have imagined.)
  6. Make sure your sharing buttons are obvious, but not intrusive. One of my favorites is Stumbleupon. I get a ton of hits from stumbleupon, so make sure your buttons include that! (By the way, you should totally Follow me on Stumbleupon! We can find cool stuff on the internet together!) I personally have settled with just a few to now be overwhelming: Twitter, Facebook, LinkedIn, and Stumbleupon, Goolge+ (you want people to do this one! puts you higher in google results.)
  7. Engage – I can’t say that enough. Blogging is unique because it’s about personality and community. Your readers will come because they saw a random link, but they will come back because they enjoyed what you had to say, or how uniquely you said it.
  8. Good blog design – I actually am not thrilled with mine. It loads too slow and has some quirks, but I don’t have the patience to mess with it too much right now and haven’t found a design I am thrilled to pieces with yet anyways. I also HATE to pay for designs when there are so many for free… but honestly, if you want a good one with good support you really should. Genesis framework, by Studio Press, is one of the most popular, and I think can be had for between $60 and $300 depending on the options you want. It has tons of options for good customization and great SEO built right in. I should really just suck it up and spend the cash to get something good!
  9. Your content as a healthcare blogger will get you a good amount of search results. Write about what you know and love. Write about what you hate as well, but try not to be a downer. We all need to rant and enjoy reading a good rant every now and then, but the healthcare profession needs more uplifting individuals representing itself in the blogosphere. So do us all a favor, and make our professions look good!
  10. Share your passion with the world. If you do what you love and love what you do, it will shine in your writing. It is so uplifting to read the writings of inspiring nurses, doctors, and other healthcare providers who take the time to share what they do with the world. I have found that our stories can touch the lives of those who don white coats and those who don’t.

And because I love all you folks in the blogosphere so very much, I’m gonna go ahead and throw in a bonus tip for you. Yep 11 tips for the price of none, cause you’re getting them all for free anyways.

  1. Make yourself a nice email signature with your social media links. This should include your blog address, email, and primary social media outlets.

Now get out there and get your blog on!

Comments

  1. says

    Blogging and site-building is a means of expressing your emotions, inner thoughts, findings, concepts and knowledge for some individuals to share with you, though the approach we take to independently blog is different from each other based on feelings as well as creativity at that time in time you’ll take pride in depends on precisely what purpose we thought we would blog site. Some people obtain inspiration in order to blog through rage and when they are angry, several acquire ideas coming from depressive disorders and several don’t realize inspiration to publish coming from curiosity about composing, pastime and existence encounter.

  2. Teresa B says

    Thank you for the great tips on creating a successful blog. I agree that sharing a passion with the world makes it easier and more enjoyable to write. I have heard of StumbleUpon, but have never considered using it.

    • says

      I get boatloads of traffic from stumbleupon. The posts where I write about quirky gadgets or something funny usually do the best.
      Doesn’t seem like a ton of nurses are stumbling, but my nursing posts still get some action.

  3. says

    Those are really great tips. My blog is simple as is more of a static informational type of blog. Definitely not as lively as yours.

    And as you say, if you’re passionate about something, then just get out there and do the blogging thing. I had no idea about the blogging world, and I started mine out of a whim one night because I was tired of other colleagues giving some bad advice about the job….and I don’t like writing much, but I was able to write 5 main pages in one day.

    I should definitely try the stumble thing, but I’m too lazy even to look that up. Great post!

    • says

      Your blog is a FANTASTIC resource for budding informatics nurses. There are many who don’t want to share their “secrets” in the field, and I found it very helpful.
      But you HAVE to go check out stumble upon! It is the BEST waste of time on the internet!

      And thank you very much!

      I see that you changed your layout around some :)
      I changed my layout 10 times yesterday. This one loads SO slow. Couldn’t find one I liked. I really need to break down and spend the money on genesis. Blah… I hate to spend money on software.

      • Chris says

        Thanks. My main intent was to share the secrets as you call them, but I think I need to start charging for them. ahahah

        And stumble upon sounds addictive already. I’m already supposedly spending too much time surfing the web on news aggregators like reddit.

        Also, have you put your site through http://gtmetrix.com/ ?

        I spent two days making sense of their recommendations and after spending about 2 days messing with my htaccess file, I’m getting a 90% on my rating.

        Yslow which is on the same site, still is a C grade for me, but is b/c of adsense and won’t get rid of that. But i went from 12 seconds average loading time to 4 seconds.

        Before you change themes, run the site through them and see what you can fix. I had to add expiry headers on the htaccess file, moved from w3 cache to i think wp super cache, and also using wp minify. Anyway, got that from gtmetrix. Check it out.

        • says

          going to work on your suggestions.
          I spend more time tweaking my blog than I do writing!

          I have some database issues that are causing most of the cache plugins I try to break my entire blog.
          I’ve gotta figure out what is wrong, been dropping old tables, it seems to have helped, but I’m nervous to work with the database. Hate to accidently delete something needed or content!

  4. says

    Thanks for this post, great tips! My biggest problem is being consistent with content. It’s not that I don’t know what to say I’m just finding it hard to find the time. But I like your suggestion of treating your blog like your child and not like a job, that tip alone has helped me to see things a little differently. Great writing, I love reading your blog.
    Tina

    • says

      I find myself filled with fantastic topics for blogging and very long-winded discussions I can have when I don’t have an opportunity to actually write. But I find that if you blog for joy rather than making it a commitment, it is far more rewarding.

      Thank you for reading! I love your comments!

  5. says

    The tips are great for any blogger! Thanks for sharing. I also love that you are willing to admit to the areas in your blog you would like to change such as the design. I think the design is great but the fact that you take a critical look at your own blog makes us know that you are offering help, not saying you are God’s gift to blogging! =)) Have a good day!

    • says

      Oh, stumble upon is a thief I tell you! A thief of my internet time! I cannot tell you just how much time I have “wasted” finding the coolest stuff on the internet there! You will either love or hate me for that!

      Always love connecting with nurses and bloggers! And I’m totally checking out your blog!

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